10 Reasons Why Your Equestrian Business Needs a...


Information is travelling faster than ever. We now have an expectation that if something important is happening, we should know about it and be able to act on it immediately. In this fast paced, mobile environment a Mobile App becomes a valuable tool for staying up to speed.

 1. Be on the mobile platform that all your clients are using.

More than three quarters of the UK use smartphones and mobile apps multiple times a day. They also rely on mobile notifications more than email to catch up on news, business and lifestyle stories.

2. It is a brilliant marketing tool.

A mobile app helps you keep up with your clients - wherever they are, whatever they’re doing - and places your content in the palm of their hands. Got something important to share? You can send push notifications to all your app users in an instant. It will also help you save money and effort in other types of promotional techniques, such as paid social media campaigns.

3. It will help you make contact and engage with your clients.

With a Hoofpick App, you have the opportunity to interact with your clients in real time through in-app messaging. Users can make direct enquiries about your horses for sale, facilities for hire, or anything they need help with before making a booking or a visit.

4. It helps you improvise.

Because a mobile app gives you real time communication with users, you can schedule appointments and answer queries while the client is showing interest and before you lose the potential sale or booking. 

5. It’s cheaper than you think.

If you are worried about the cost of developing a mobile business app, don’t be. A quick chat with us will reassure you that it is completely affordable for your business. By joining Hoofpick's Stable of Apps, you will get your own mobile app for less than 10% of the cost of developing an app independently. 

6. You will expand your client base.

Once your app is available in the App Store and Play Store, a lot more people than your regular clients will know about your business. You can offer your app’s Events & Bookings system to 3rd parties (i.e. if you hire your facilities out to Pony Clubs and Riding Clubs) and get them using your app to take entries and organise their events at your equestrian facility. 

7. It rewards loyalty.

If you have a certain service or event that you would like to promote to your app users only, you can send the information directly and exclusively to them on their mobile. All Hoofpick Apps support Memberships Subscriptions if you want to offer your riders a VIP pass and discounted entries to your events or take Riding Club Memberships.

8. Synchronise your information across multiple platforms and save time.

Your mobile app can be integrated with your website and your Facebook page. This means you can input information once - including your horses, your addresses, your contact info, your facilities, your sales, your services, your events - and access it on multiple platforms. Edit or add information on your app and watch it update across all your platforms simultaneously.

9. You can get your business analytics more easily.

One of the best things about having your own app is that it’s easier to collect records. Your app will help you track downloads, user engagement, and the events/services/sales that users show the most interest in. So it’ll also help you determine how to make your business more client oriented.

10. It gives your business a positive image.

Hoofpick Apps make any business, big or small, stand out. They give the impression that you are progressive and catering for your clients’ needs. By keeping up with mobile user habits you will be a forerunner in today’s equestrian world.