Writing a great listing—whether you're selling a horse, advertising a service, or promoting an event—can feel daunting. What should you include? How much is too much? Will it appeal to the right people?

That’s where Chapi, your friendly Hoofpick AI assistant, comes in. Powered by OpenAI (yes, the same technology behind ChatGPT), Chapi is here 24/7 to help you craft polished, persuasive, and professional listings that stand out.

📝 Why the content on your Listing Matters

Whether you're a seasoned pro or listing something for the very first time, your advert is the first impression buyers, riders, and owners get. A well-written ad:

• Filters out time-wasters
• Connects with the right people
• Reflects the professionalism (or passion) behind your post
• Makes it easier and quicker to get the result you want

And don't forget on Hoofpick, every user gets a free classified—with no expiry, unlimited media, and advanced tools like document uploads and embedded forms, as well as the facility to create as many events and services they require, and add as many marketplace listings as they need to.

🤖 Meet Chapi: Your Personal Copywriting Groom

Think of Chapi as your virtual groom for words. Just tell Chapi what you want to advertise—your pony for sale, your new equine massage business, your upcoming clinic—and Chapi will help you:

✅ Write a compelling headline

✅ Highlight what makes your listing unique

✅ Choose the right tone and style

✅ Structure your listing with all the essential info

✅ Avoid common pitfalls like waffle, typos, or vagueness

Example prompt for Chapi:

“Can you help me write an ad for a 14.2hh Connemara pony for sale? He’s 9 years old, hacks alone and in company, jumps 90cm, and is sadly outgrown.”

Chapi will return a clean, clear, and engaging advert draft—ready to tweak or post straight away.

🧠 What to Include in Your Listing (with Chapi’s Help)

Here are some of the key details Chapi can help you include, depending on what you're advertising:

🐎 For Horses/Ponies for Sale or Loan:

• Height, age, sex, breed, colour
• Temperament and level of training
• Competition history or potential
• Vices or quirks (be honest!)
• Price and what’s included (tack, rugs, etc.)
• Reason for sale or loan
• Location and trial availability
• Contact method

🛠️ For Services (training, livery, physio, etc.):

• Type of service and location
• Qualifications and experience
• Facilities available
• Client testimonials (Chapi can help you write them!)
• Pricing and how to book
• Documents or terms (upload via Hoofpick)

🎟️ For Events or Clinics:

• What the event is and who it's for
• Dates, times, venue
• Entry or booking process
• What’s included (stabling, refreshments, prizes)
• Schedule or programme (upload it as a PDF)
• Links or forms (embed directly in your listing)

🎥 Make the Most of Hoofpick’s Features

Once your listing text is ready, don’t stop there. Hoofpick gives you unlimited space to make your listings really shine:

📸 Unlimited photos – show off your horse, yard, or event venue

📹 Unlimited YouTube videos – schooling clips, walkarounds, past clinics

📄 Document uploads – sales terms, vet reports, entry forms

🧾 Embedded forms – booking forms, buyer acknowledgments, service requests

🔗 iFrame support – link to breeding info, results databases, or websites

📍 Permanent listings – no time limits, no expiry, and completely free to reuse or update anytime

AND All of this lives in your Hoofpick Hub—a smart, all-in-one space for your listings, services, and brand.

✍️ Real Example: Before and After Chapi

Before:

"Horse for sale. 15.2 bay mare. Good jumper. Contact me for more info."

After (with Chapi):

🐎 "15.2hh Bay Mare – Talented Jumper with Sweet Nature"

9-year-old ISH mare, bold and brave over fences, competing 1m unaffiliated with scope to go further. Hacks alone and in company, snaffle mouthed, no vices. Perfect for a competitive teen or small adult looking for a fun, forward ride.

Up to date with all vaccinations, teeth, and shoeing. Based in Oxfordshire with excellent trial facilities. Tack and rugs included.

📞 Call Jess on 07912 345678 or message via Hoofpick.

💡 Final Tips for Using Chapi Effectively

• Be specific in your prompt – the more detail you give Chapi, the better your results
• Use it as a draft helper – Chapi gives you a strong base to personalise
• Ask follow-ups – “Can you make it more casual?” “Can you shorten this?” “Can you focus more on jumping?” etc.
• Use Chapi anytime – perfect for last-minute listings, when you're stuck for words, or want to level up your advert game

🎯 Start Creating with Confidence

Selling a horse? Promoting your service? Running a clinic? Whatever your goal, Chapi + Hoofpick = the ultimate team for getting the word out.

✅ Write smarter, faster

✅ Showcase your offering with rich media

✅ Keep your listings live for as long as needed

✅ Connect with buyers, clients, and riders directly

👉 Try Chapi for your next listing—available inside your Hoofpick dashboard now.

Visit your dashboard to get started.