17.08.2026              

The FEI is pleased to announce the appointment of Jamie Corr as Director, Marketing.

Corr brings extensive international experience in brand strategy, content and partnership marketing, communications and commercial growth within the sports and entertainment industry. He has held senior leadership roles across sports organisations, agencies and global brands, including the International Olympic Committee (IOC), the global sports and entertainment marketing agency MKTG and Red Bull.

Throughout his career, Corr has developed and delivered global marketing strategies, led multidisciplinary teams and managed significant budgets and business growth plans. He has advised leading sports rights holders and international brands and has worked on some of the world’s largest sporting events, including the Olympic Games, FIFA World Cup and UEFA Champions League. His work has also been recognised with a Silver Lion at the Cannes Lions International Festival of Creativity.

Corr holds a Master’s degree in Sports Marketing from the University of Stirling in Scotland, United Kingdom.

“We are delighted to welcome Jamie Corr to the FEI,” FEI Secretary General Sabrina Ibáñez said. “He brings a wealth of international experience across sport, brands and major global events, combined with strong strategic vision and leadership. Marketing has an important role to play in strengthening our organisation, growing the visibility and appeal of equestrian sport and creating value for our stakeholders. I am confident that he will make a significant contribution to the FEI and be instrumental to the continued development of our sport.”

Jamie Corr will take up his new role on 15 September 2026 and will report to François Vergnol, FEI Executive Director, Commercial, Marketing & Communications. In the meantime, Corr will attend the FEI World Championships Aachen 2026 in order to meet colleagues and stakeholders and familiarise himself with the organisation and its activities.