The Longines Global Champions Tour has today announced a major new five-year media rights agreement with Migu TV, marking a significant milestone in the Tour’s continued global expansion. The announcement was made during the official launch of LGCT Shanghai, reinforcing the Tour’s long-standing commitment to growing equestrian sport across China.

Migu TV is China’s leading digital sports platforms, hosting more than 30 major sports properties including the Olympic Games, FIFA World Cup, Premier League and NBA. With an extraordinary reach of 350 million monthly active users and generating over 1.7 billion video views a month, the platform provides an unparalleled opportunity to elevate the visibility of LGCT across the region. The agreement also taps into China’s vast digital ecosystem, with over 1 billion mobile phone users nationwide.

The partnership will see Migu TV broadcast all Longines Global Champions Tour Grand Prix and GCL events each year to audiences across China, delivering world-class show jumping to one of the largest and fastest-growing digital markets in the world.

Jan Tops, Founder and President of LGCT, said: “This partnership with Migu TV represents a major step forward in our global media strategy. China has always been an important market for us, and with Migu’s incredible reach and influence, we are excited to bring the Longines Global Champions Tour to millions of new fans. Together, we will continue to grow the sport and inspire the next generation of equestrian enthusiasts.”

Through this collaboration, fans across China will gain enhanced access to LGCT’s iconic events, showcasing elite athletes, world-class horses, and breathtaking venues from around the globe. The partnership will also support the continued development of equestrian sport in China, building on the strong foundations established over more than a decade of LGCT competition in Shanghai.

The announcement comes at a landmark moment for the Tour, as LGCT celebrates its 20th anniversary season in 2026, further cementing its position as the pinnacle of show jumping worldwide.

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